- Restaurants like to use so-called “delicious” consonants on their menus, whose pronunciation coincides with the sounds of chewing food and mimics the mouth movements when eating. Moreover, words that are pronounced from the front to the back of the mouth are chosen more often by clients. “Book” is a good example of this kind of word.
- Even the simplest dishes are decorated to the fullest. It helps to artificially create diversity. The same story applies to colorful dishes — the human brain reacts actively to bright colors because they are associated with ripe fruits. Eventually, we get overexcited and eat more.
Have you ever gotten hooked with one of these tricks? We would be glad to hear from you in the comments!