“Sethunya”: Louis Vuitton’s 549-Carat Diamond

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Louis Vuitton’s purchase is the latest move its parent company, LVMH, which owns luxury brands such as Dior and Moet & Chandon, has taken into the luxury jewelry market. The French behemoth was revealed to have acquired Tiffany & Co for a substantially lower price after a glittering tie-up was originally unveiled at the end of 2019.


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