Like setting any new business, it can be overwhelming and quite intimidating at first. You already took a huge step into the field, by studying and finishing your Nutrition Certification. Which means you’re ready to ace helping people achieve their wellness goals; wondering how to do so in a vast growing market.
If you have a growth mindset and ready to launch and expand your nutrition business, keep on reading. We’ve crafted this post to help certified nutrition professionals, launch and expand their business using the right tips and tools.
If you fail to plan, you plan to fail!
A business plan is essential at this stage. If you haven’t wrote one yet, now is a good time to start. It doesn’t necessarily mean you have to figure out everything now, but at least the basics for the next year or so. This can be tweaked over time as you test the market and know more about your clients.
Basically, it should include:
- A clear brand statement, a proper description of who you are, your specialization, credentials and what you do.
- Additionally, your desired client base, their persona, and where they are based.
- Your competitors *at least geographically.
- A clear menu of your services and their rates.
- A document with expected expenses, profits, and target over a stated period.
You are the product. Sell yourself!
Unlike many services offered, being a nutritionist means that you must sell yourself to people. You are the product, and your lifestyle reflects your work. So, we suggest being present on social media platforms that are appealing to your target audience and take it from there. Be your most authentic self, don’t try to copy for the sake of expanding. There are millions of people out there offering the same services, so to succeed people need to know why you are different and what is your unique selling point.
To help you, here are some questions to ask yourself along the way, and in the answer, you will find your persona.
- What is my nutrition approach?
- What is your perspective on the industry?
- What is your personal nutrition lifestyle?
Set SMART goals.
A simple yet effective tool used by almost every successful business out there. The SMART tool. Which translates to Specific, Measurable, Achievable, Relevant and Time-related.
Specific; what is your objective? Who are the stakeholders involved? Write specifically and clearly what do you want to achieve by starting this practice. Do not make it too broad. Use action words like “I want to increase my visibility with 10% over the next 3 months”.
Measurable; To track your progress, you need to have a measurable goal. What metrics you will use to measure it? It can be anything from leads, to followers, to increased clients…whichever you decide on.
Achievable; To make your dream job come true, you need to know first if you have the resources to make it happen. Your goals need to be achievable and attainable; go big but stay realistic. If someone else, did it before, analyze how they did it.
Relevant; is your goal relevant to you, the community, the needs of others? These are questions you need to answer to set better plans. Every short-term goal should help you achieve your overall bigger goal. So always make sure your goals are relevant and ladder up to one another.
Time-related; Time is money as they say. And if you don’t have a specific timeline, you’re basically losing money. It doesn’t matter how long it will take if it’s attainable and realistic to you.
Be visible online
Other than being present on social media platforms, launch your own blog or website to drive traffic to your business. Share your strategies and thoughts. And most importantly be consistent about your posting plan, it’s the key to success.