2. Your Skin Tone
Even if the particular type of cosmetic is just right for your skin type, choosing the wrong color—one which is too light or too dark will make the cosmetics less than attractive. Select cosmetics that complement and match your skin tone and minor imperfections in skin tone and texture will disappear. Darker foundations, deeper colors for eye shadow and eyeliner will be best suited for those with chocolate or olive skin tones.
On the other end of the spectrum, if you have pale skin, choose lighter shades of foundation and eye makeup. Cosmetics should enhance, never overpower the skin tones.